How To Achieve Healthy Skin

Skincare routines are built around achieving one thing, a healthy-looking complexion. Hydrated, firm, full, and bright skin are the sumptuous results we’re hoping for after meticulously crafting a skincare routine- but what are the actives that can truly leave us with this exquisite complexion?

There are a couple of necessities to consider when tailoring your skincare routine, these being ingredients linked to collagen production and cell renewal. Collagen and Elastin are proteins that exist in the skin, though as we age this production begins to slow and the skins structure is affected, resulting in a sagging effect.

Skincare with active ingredients linked to these essential proteins, collagen and elastin, and the cell renewal process are quintessential to involve in a routine crafted for healthy, plump looking skin.


The AMRA Gold Rejuvenating collection is an enigmatic range created to enhance glowy, plump skin. Vitamin C is slowly released throughout the day to promote brighter and younger looking skin through the synthesis of collagen, and aids in the stabilisation of enzymes in the skin, strengthening the collagen molecules for a younger, tighter complexion. A 4-in-1 anti-glycation active works alongside this to preserve skins youth with powerful Elastin properties. Extracted from the leaves of the Manilkara tree, elastin properties rejuvenate skin for a perceivable difference in your complexion.

Introduce this collection into your decadent routine with Gold Rejuvenating Cleansing Face Wash. Cleanse daily with this opulent Face Wash and gain the benefits of AMRA’s highly active technology.


Our AMRA Platinum Firming range targets tone and elasticity through the use of luxurious Platinum and Dipeptides. Platinum is released upon contact with sebum, delivering a high level of moisture into the skin. This moisture is essential for keeping your complexion plump and healthy, and plays a vital part in protecting the skins barrier. When skin is dry, the barrier is compromised, leading to skins structure being weakened. Platinum offers wrinkle correction, while toning skin for a firmer feeling skin, while Dipeptide supports the activation of the cutaneous repair process, helping repair fragile skin and smooths wrinkles, improving overall tone and elasticity. 

Platinum Firming Face Mask is an enigmatic addition to a routine for tones, contoured and plumped skin. Apply this Mask 1-2 times a week, or to spa at home in ultimate relaxation, for instantaneous and inimitable results.


Diamond Illuminating is an indulgent collection perfect for those looking for skincare with a focus on cell production for smoother, plumper skin. Formulated with the most regal of actives, encapsulated Diamond ensures radiance and illumination from within, promoting a glowing complexion. Vitamin A, a retinoid, increases cell production in the top layer of the skin (the epidermis) which creates new and healthy skin cells. This also has a positive effect on collagen production, resulting in plumper skin and an improvement in pigmentation. Working synergistically with an active to stimulate the Dermal-Epidermal Junction, the optimum architecture of skin is achieved, leaving it smooth, healthy, plump and youthful.

To give skin a boost with a higher level of active technology, apply Diamond Illuminating Face Serum daily after cleansing with an AMRA selected face wash.