Choosing the correct skincare for your skin concerns can be challenging, with many mainstream products promising certain results that fall short when applied. Claims such as ‘hydrating’, ‘anti-aging’ or ‘strengthening’ are often placed on labels to catch our eye, but are the ingredients actually addressing your concerns?
Developing an understanding behind the mastery and science of skincare is the most recommended way of avoiding misinformation and disappointment when it comes to purchasing targeted skincare. By doing so, you can purchase products comprised of active ingredients you know will benefit your skin and target your specific concerns.
What is active skincare?
Within skincare, there are inactive and active ingredients. Occasionally, on the label of a skincare product, ingredients are split into these two categories.
Inactive ingredients make up the background composition of a product, and don’t necessarily do anything. This is because the, usually water or oil-based, inactive ingredients are typically delivering active technology into the skin. If not, they maintain general moisturising or cleansing properties.
Active ingredients are the elements within skincare that actually target your skin disturbances, with the products designed to address specific concerns. These ingredients have been scientifically proven to affect the skin in the way they are marketed, meaning the product will do as described. Active ingredients are the chemical or molecule present within a product, ensuring it is doing what it claims to do. In short, active ingredients provide skincare scientifically supported by data.
What are some examples of actives in skincare?
Some of the most common active ingredients include Alpha Hydroxy Acids (AHA’s), Ceramides, Niacinamide (Vitamin B), Retinol (Vitamin A), Vitamin C, and Hyaluronic Acid.
For example, if you’re investing in a product to hydrate and heal skin, the active ingredient would be what could provide this nourishment, such as Hyaluronic Acid.
How can I use active skincare?
AMRA provide a range of highly active skincare collections, offering a range of active ingredients to capture skins radiance. Our collections have been scientifically designed to offer the height of luxury skincare, formulated with the most precious of actives, and supported with active technology proven to provide inimitable results.
Delve into the alluring world of active skincare with a facial cleanser at the height of luxury. The Gold Rejuvenating Cleansing Face Wash allows you to begin your day in the most rejuvenating of ways using a host of active technology. Vitamin C aids in protecting skin from Free Radical build up, whilst 24kt Gold and Anti-Glycation active technology calm and soothe irritation, and encourage the production of collagen and elastin for a youthful, even, and healthy complexion.
The AMRA Precious Face Exfoliator utilises AHA active technology to gently buff skin, revealing a glowing complexion. AMRA powerhouse actives of Pearl, Caviar, Gold, Diamond, and Platinum fuse within this product, ensuring all possible skincare concerns are targeted and alleviated.
If you’re seeking to soothe dry or dehydrated skin, a targeted face serum may be a quintessential addition to your routine. The Caviar Hydrating Face Serum combines Hyaluronic Acid with Green Caviar, filled with vitamins and minerals vital for skins health, and a bespoke dual function probiotic. When synergised, these active ingredients create the ultimate in hydration, ensuring skin is nourished with high vitamin content, protecting and healing the skins barrier to boost the retention of water in skin.
Designed to tackle modern day pollution, the AMRA Diamond Illuminating Moisturiser is an essential addition to any daily skincare routine. Our DEJ active technology establishes the skin’s clarity, optimising the architecture of each layer for strengthened skin. Encapsulated Diamond and Bakuchiol, a gentle natural active with properties near identical to retinol, diffuse the appearance of fine lines and wrinkles by increasing skins natural collagen and cell renewal process. This gives skin a healthy, youthful glow.
Anti-aging active technology is immersed within the Platinum Firming Face Mask. Incorporate our sophisticated face mask into your routine twice a week, and skin will be enveloped with nourishing and firming Platinum, Vitamin B3 (Niacinamide), and Dipeptide technology. This mask has been formulated to protect and strengthen skin at a cellular level, using scientific research to ensure its anti-aging properties. Wrinkles and fine lines are eased away with a boost in the production of collagen, and the skin tone is evened with the use of Niacinamide, known for its toning properties.