Health and beauty have become the new luxury in our post-pandemic world, leading to a significant rise in the importance in skincare through 2021. Skincare actives such as Retinol, Hyaluronic acid, Niacinamide (otherwise known as Vitamin B3), AHA’s and many more were given the spotlight as people searched for skincare immersed with hardworking ingredients to rejuvenate skin at a higher level. But with the nature of 2022 consistently changing, what can we expect to see this year?
GUA SHA AND FACIAL MASSAGERS-
At home treatments have been growing in popularity recently, with the pandemic enforcing the closure of spas and other beauty therapy treatments, people have been discovering how to indulge in treatments at home. Not only this, but through days stuck inside and relentless research into how to pamper yourself from home, people have become far more knowledgeable about the benefits of facial massage- such as increased circulation and a more sculpted, but extremely natural, appearance.
Unsurprisingly, it’s predicted that these at home practices will only increase in popularity throughout 2022. Particularly Gua Sha and Facial Rollers, used to reduce puffiness and often put to chill before use to heighten their effect. However, in 2022 we can expect these tools to have a few new additions. LED Lights to stimulate collagen, or vibration technology to strengthen and smooth skin are both in the cards for at home treatments in the coming year.
In the meantime, our 24kt Gold Facial Roller and Gua Sha pair are a quintessential treatment for an inimitable experience. The pair are essential for an anti-inflammatory and sculpting facial massage with a touch of decadence.
The beauty industry is deeply rooted in plastic. Not only is it often in internal packaging, but external too. With people growing increasingly conscious of their impact on the environment, some may be apprehensive to reach for a product heavily packaged in non-recyclable materials. Though, there are ways to cut down on the single-use plastic in your skincare rituals.
At AMRA, sustainability is at the forefront of our brand. We believe in environmental consciousness, so it is only right for our products to reflect the value we view with the utmost importance. Therefore, we are planning to introduce refillable packaging to our line of luxury. We are working hard to ensure that sustainability is rooted in every aspect of AMRA, and packaging that can be refilled as opposed to thrown away and discarded is an excellent step towards this.
Male grooming and male-marketed beauty has been on a steady increase for a while now, and is a sector expected to generate masses of revenue in the coming years. Lockdowns allowed for men to experiment with skincare in the comfort of their homes, which led many to discover the benefits a skincare routine can have for them.
At AMRA, we recognise the importance of men taking care of their skin and encourage them to diversify and immerse themselves in the same opulent skincare as their female counterparts. The AMRA for men range is crafted with essential products for a meticulously fashioned skincare ritual. With a collection ranging from facial wash to body oil to moisturisers, AMRA For Men is perfect for those with an established skincare routine, or those just beginning to find their ritual.
BLUE LIGHT PROTECTION-
Blue light exposure is a phenomenon that is difficult to avoid. Our phones, computers and tablets all emit blue light, and this particular topic arose in the height of lockdown when screen times were at their highest. There’s been growing concern on the effects of blue light on our skin, such as hyperpigmentation and signs of premature aging, so it’s safe to predict that in the new year we can expect to see a rise in products tailoring to these concerns.
We can predict that brands will begin to cater to blue light protection in 2022, however if you’d like to get ahead of the trend, AMRA Diamond Illuminating is formulated with blue light eradicating technology to combat concerns around this, while also illuminating skin from within.