In 2002 CEO and Founder of AMRA Skincare, Sue Jones, who had previously worked as a university lecturer for business and cosmetology, linked her two passions of science and skincare. Sue was inspired by her time spent as a lecturer and using knowledge from her life sciences degree, she began a decade of exhilarating research alongside expert scientists, and developed her own line of massage oils, leading to what AMRA has become today.

With her massage oils formulated, Sue embarked on a Fairtrade mission in Kerala, India, to gain a complete understanding on the importance of Fairtrade and the impact sourcing ingredients can have on eco-systems. Inspirited by her findings, Sue incorporated the foundations and values that flourished during her time in India into the DNA of AMRA, and AMRA Skincare was truly born.