Memoirs
We worked with Aston Martin to collaborate with them on their Formula1 event held in Abu Dhabi. Taking inspiration from the design & materials of the Aston Martin DB11, we created an exquisite aroma which was set to scent style the event. The fragrance was later to be named Beguile and it now holds an audacious collection of Men’s skincare products.
AMRA worked closely with the V&A Museum & two of their artists in residences for their annual Young Patrons event. Taking influential ideas from the artists thoughts & work, we encapsulated this to create our infamous Inspire fragrance as a gift to the YPC. The aroma is an Olfactory sensation of sophistication & class.
We worked with London Fashion Week to
design a bespoke aroma to scent style the
runway for the most important week in
fashion.
We designed the aroma to link with
memory, capturing memoirs from the
event.
These were created as VIP gifts for
front row guests.