Sustainability Policy

Community Investment

We donate every festive season to those that would otherwise be less fortunate at this time, to ensure that people within our local community can embrace the festive spirit.

Forest Convservation

We work with the Woodlands Trust to plant new saplings to our local community.

Diversity & Inclusion

As a British brand with a reputable global presence we understand that we must continue to raise awareness for injustices and inequalities, therefore we have made diversity and inclusion a core pillar of our brand strategy and culture.

Fair Labour

We ensure that all manufacturing and production processes are in line with fair labour regulations.


Our vision is one about good benefiting all. That’s why AMRA are committed to helping others through donation of goods or financially, to improve the lives of others.

Energy Efficient

AMRA is forever working towards an improved carbon footprint and considers this goal in all that we do.

Reduce CO2

We are committed and forever working towards improving our carbon footprint, therefore by the end of 2021 we are making the move over to more sustainable bottles and packaging to improve our imprint.

No Harsh Chemicals

We are committed to only using bio ingredients that are plant or marine derived.

Responsible Sourcing & Packaging

We are committed to source our raw materials without causing a harmful impact on local communities and ecosystems. Our external packaging is 50% recycled material and 100% recyclable board. Our ribbon used to be plastic bottles, and that by the end of 2021 we are making the move over to more sustainable bottles to help improve our carbon footprint. We use recyclable plastic & sea plastic wherever its available.

Recycled & Re-created

Our Ribbon used throughout our business has been created by recycled plastic bottles that have been recovered from the sea.

Biodegradable Materials

Biodegradable material where ever possible.

Sustainably Sourced Ingredients

Sustainably sourced ingredients of all our raw ingredients with full traceability.

Recyclable Materials

Our product packaging is to move to glass containers by the end of 2021. Our outer packaging is made from recycled material and is fully recyclable.

Against Landfill Waste

Our manufacturing and office waste is collected to ensure it does not go to landfill and is recycled wherever possible.

In 2002, CEO and Founder of AMRA Skincare, Sue Jones who had previously worked as a university lecturer for business and cosmetology, linked her two passions of science and skincare. Using her knowledge from her life sciences degree, she
began a decade of detailed research alongside expert scientists.