Amra Brand Values

Responsible Sourcing & Packaging

We are committed to source our raw materials without causing a harmful impact on local communities and ecosystems. Our external packaging is 50% recycled material and 100% recyclable board. Our ribbon used to be plastic bottles, and we are making the move over to more sustainable bottles to help improve our carbon footprint. We use recyclable plastic & sea plastic wherever possible.


Upcycled ingredients are at the forefront of our engineered skincare research, and where the active technology aligns Upcycled actives are curated into our unique collections.

Recyclable Materials

We are working with a sense of urgency towards updating our product packaging to move to sustainable bottles. Our outer packaging is made from recycled material and is fully recyclable.

Sustainably Sourced Ingredients

Sustainably sourced ingredients of all our raw ingredients with full traceability.

Against Animal Testing

We do not test any of our products or ingredients on animals and we do not agree with the process of animal testing for cosmetic use.

Made In the United Kingdom

Formulated and developed In the United Kingdom.

Bioactive Technology

Our Bioactive Technology is derived from plant & marine origin. We use the latest in skincare science to deliver the actives to the targeted skincare concern.

Community Investment

We donate every festive season to those that would otherwise be less fortunate at this time, to ensure that people within our local community can embrace the festive spirit.

Forest Convservation

We work with the woodlands trust to plant new saplings to our local community.

Diversity & Inclusion

As a British brand with a reputable global presence we understand that we must continue to raise awareness for injustices and inequalities, therefore we have made diversity and inclusion a core pillar of our brand strategy and culture.

Fair Labour

We ensure that all manufacturing and production processes are in line with fair labour regulations.


Our vision is one about good benefiting all. That’s why AMRA is committed to helping others through donation of goods or financially, to improve the lives of others.

Energy Efficient

AMRA is forever working towards an improved carbon footprint and considers this goal in all that we do.

Reduce CO2

We are committed and forever striving towards being at the forefront of innovation, which allows us to improve our carbon footprint.

No Harsh Chemicals

We are committed to only using bio ingredients that are plant or marine derived.

Recycled & Re-created

Our Ribbon used throughout our business has been created by recycled plastic bottles that have been recovered from the sea.

Biodegradable Materials

Biodegradable material where ever possible.

Against Landfill Waste

Our manufacturing and office waste is collected to ensure it does not go to landfill and is recycled wherever possible.


AMRA Skincare in Collaboration with One Tree Planted to commit towards a sustainable planet.